Paul Ostryzniuk

Rolls-Royce Dawn Black Badge

Rolls-Royce added a third model to their edgier, bolder sub-brand Black Badge. Our task – to remix and amplify the Dawn Black Badge content and begin to implement our future vision for the Rolls-Royce website.

A cinematic 'Theatre-Space' hands the cadence of the storytelling back to Rolls-Royce. A social campaign tells opposing perspectives of the narrative's protagonists as they journey together and discover the heart of Black Badge.

    BOLDER IN BLACK

 

BOLDER IN BLACK

 

A new narrative-led website experience

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    The siren and the seeker. One story and two perspectives told across multiple channels.

 

The siren and the seeker. One story and two perspectives told across multiple channels.

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