Rolls-Royce added a third model to their edgier, bolder sub-brand Black Badge. Our task – to remix and amplify the Dawn Black Badge content and begin to implement our future vision for the Rolls-Royce website.
A cinematic 'Theatre-Space' hands the cadence of the storytelling back to Rolls-Royce. A social campaign tells opposing perspectives of the narrative's protagonists as they journey together and discover the heart of Black Badge.
BOLDER IN BLACK
A new narrative-led website experience
The siren and the seeker. One story and two perspectives told across multiple channels.
The positioning of this incredible car is delivered through succinct yet emotive statements, culminating in a digital showroom customers can use to explore all Black Badge models in greater detail.
Dawn Black Badge provides a first step towards the future of the Rolls-Royce digital space. Alongside a new way of delivering narrative content comes a new way to register interest in a model. In-page CTAs allow for intuitive and uninterrupted data capture while immersed in the story of Black Badge.