In the build up to the launch of the new Rolls-Royce Cullinan – the world’s first super-luxury SUV – the brand partnered with National Geographic to explore epic routes in this unique motor car and test it one final time.
We re-interpreted this National Geographic content to tell the capability story of Cullinan in a series of films, exploring the design, engineering and genuine all-terrain credentials of Cullinan.
5 weeks, 5 films exploring the capability of Cullinan
A storytelling showcase that built week-on-week
Even before the halfway point of this pre-launch campaign, Rolls-Royce had seen social engagement higher than with any previous release, press coverage across many major outlets including Forbes and Top Gear, and most impressively pre-launch sales tracked back to the website.
With the launch fast approaching, the cadence of films increases and provides even more proof that the Rolls-Royce Cullinan is a genuinely capable super-luxury SUV.