The new interactive, app-like configurator for the most fun car brand in the world. Non-linear, intuitive, and most importantly playful, the MINI Configurator makes the car the star.
The car is the star. Let's play.
I was part of the team designing the new MINI Configurator – an integral part of the new global digital platform for the MINI.
I owned the final design of the responsive configurator, while overseeing the production of a 600 page Style Guide for the Configurator and platform. I worked closely with the development team to bring the design to the wild.
The platform is undergoing a redevelopment due to a corporate identity refresh, and the configurator is currently being adapted by a third party.