Campaign photography for Ghost Series II, positioned as the model in the range for daily business use.
Power and simplicity inspire the photography, using the minimum number of colours within clean and clear environments. Coupled with models representative of the lowering average age of Rolls-Royce owners, these images value realism over retouching.
Realism that connects with the effortlessness of Ghost.
Effortless elegance. A masterpiece of simplicity.
To keep the Ghost Series II updated amongst a large amount of communication for new Wraith and Dawn models, Rolls-Royce commissioned an update of photography for the 'everyday' model in the range.
The positioning of Power and Simplicity is reflected in the shots, refining a simple colour palette within the suite and using crisp environments to focus the eye towards the car. Models are dressed in relatable, smart clothing that adds weekday style to the shoot.
The shots are crafted to include a sense of realism, the hyper-real retouched shots of old are making way for images that place Rolls-Royce into customer's lifestyles, rather than creating a patronising ideal of the Ultra High Net Worth Individual's life.